Sustainability can no longer be a buzzword; it is now a core expectation for holiday makers. According to Booking.com’s 2024 Sustainable Travel Report (read it here), travellers are more concerned than ever about the environmental and social impact of their trips. They say over 80% of travellers now view sustainability as a key factor when choosing where to stay. Irish hospitality (hotels, restaurants, pubs, and tour operators) needs to adapt to this trend if we want to stay competitive and credible in this rapidly evolving industry.
Being blunt, if you are not prioritising sustainability, you are already losing customers. Guests expect more than a "greenwashing" sticker on your website. They want visible, authentic efforts to minimize environmental impact. It is no longer enough to play with vague promises; tangible changes need to be seen and felt by guests at every point of contact. Showing your green credentials is vital because it’s the right thing to do and because failing to do so will directly impact your bookings. Nearly 70% of travellers reported they would actively avoid hotels without sustainable practices. That is not a statistic you can afford to ignore if you want to remain competitive.
Imagine welcoming guests who immediately notice that your staff is dressed in eco-friendly uniforms made from responsibly sourced materials. These are not just uniforms by the way; they are a visual statement about your values and a great opportunity to share your story. The “Waste Not, Want Not” pen, crafted from food waste, is a perfect example of a product that signals commitment to sustainability. Offering these items in your hotel rooms, reception areas (or gift shop) is a direct, visible way of reinforcing your sustainable credentials. They not only serve as practical tools but also as conversation starters, subtly reminding guests that your establishment is serious about its sustainable responsibilities.
Time to Act!
Irish hospitality can no longer afford to ignore the sustainability movement. Implementing sustainable practices is not just beneficial for the environment; it is a competitive advantage that speaks directly to what travellers are now actively seeking. Sustainable Workwear offers practical, tangible ways to make sustainability part of your daily operations, and to proudly show it off. From eco-friendly uniforms to responsibly sourced accessories, Sustainable Workwear can help Irish hospitality showcase their sustainable credentials in a way that’s genuine, visible, and impactful.
Act now, do not let your brand fall behind by showing your
customers you are committed to a greener future, one that aligns with their
values and expectations. Reap the rewards of a bigger, stronger, more credible
brand!